FIFTYFIVEDSL and NABA ACADEMY - Sept. 2011 to Dec. 2012
ACADEMIC PROJECT, ART DIRECTION, VISUAL IDENTITY, BRAND CONTENTS
Brief
work in multi-disciplinary groups and develop creative proposals around the theme: "2012 - The End of the World".Topic "2012 - The End of the World"
Medium used
T-shirt - Packaging - Video Clip - Sound Design
According to the famous Maya prophecy, the end of the world was going to take place on December, 21, 2012. DSL55 offered the possibility to imagine what could happen. The main idea is "get to the salvation". Following an appropriate behaviour, it means respecting some values as ecology, fraternity and bravery, you will survive to the end of the world. It's a path, from down to the hill till the top. At the top, there is salvation. Become the hero after overpassing some difficult steps and receive the reward. You become the prophet, when you find the T-shirt. You don't see the world as it was before. You see the signs and respect them. You have a clearer vision, you see the truly truth.
Video expérimentale réalisée sur base du concept Réalisé par Giuilio Volpe NABA Milano